Owner of Zlatna Ribka
Bulgaria's first and most preferred hair cosmetics chain. For 19 years, Miastoto Ltd. has built trust through quality, expertise, and genuine care for every client.
Built on trust, grown with care
Miastoto Ltd. is the owner of Zlatna Ribka, which has established itself as Bulgaria's first and most preferred hair cosmetics chain.
Headquartered in Plovdiv, the company now employs more than 200 people, including consultants dedicated to customer service and beauty expertise. Consultants receive intensive monthly training on hair science and product effectiveness so they can guide customers effectively.
From its inception, the brand expanded steadily, and currently operates 15 physical stores in major Bulgarian cities, plus a high-performing online store. Zlatna Ribka is frequently described as a “national phenomenon,” boasting hundreds of thousands of loyal customers.
Miastoto Ltd. distributes more than 100 premium haircare and skincare brands, many of them exclusively for Bulgaria. Positioned as a symbol of prestige and luxury in hair care, the Zlatna Ribka chain emphasizes personalized, professional advice.
For the past 19 years in business, Miastoto Ltd. has consistently led the market as Bulgaria's top luxury hair cosmetics retailer. The online store zlatnaribka.com is known for its strong traffic and conversion rates, reinforcing its growth in the e-commerce segment.
Miastoto Ltd. at a glance
Brands we're trusted to carry
Miastoto Ltd. is an official importer and distributor of over 60 premium haircare and skincare brands. Some of these importer relationships date back more than 10 years.
Outside of exclusive distributing and importing, Miastoto Ltd. has established meaningful, long-lasting business relationships with luxury brands such as:
Prestigious locations
15 Physical Stores
Miastoto Ltd. owns 15 physical stores under the Zlatna Ribka chain in Bulgaria's biggest cities:
The physical presence of Zlatna Ribka in the market is one of the brand's priorities. Physical expansion is a key point in the company's annual plans.
Most Recognized Haircare Shops in Bulgaria
A look inside a few of our stores -- browse through the gallery below.
Therapy Corner
Therapy Corners are specially designated areas in selected Zlatna Ribka stores where high-end hair products from premium brands can be tested.
After a consultation and selection of therapy according to the individual hair needs, clients can find out which products are most suitable for them.
Therapy Corners offer an exclusive opportunity to test a full range of premium brand products in one procedure.
Zlatna Ribka Online
Zlatna Ribka maintains a strong and engaging presence across all major social media platforms. As one of Bulgaria's leading beauty and cosmetics retailers, the company uses social media not only as a marketing tool but as a way to connect with its community, educate its audience, and promote a lifestyle centered around beauty and self-care.
On Instagram and Facebook, Zlatna Ribka shares high-quality visuals, product highlights, tutorials, customer reviews, and seasonal campaigns -- helping build brand loyalty and drive traffic to both its physical stores and online shop.
Contact
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Owner of Zlatna Ribka · Plovdiv, Bulgaria © 2026 Miastoto Ltd. All rights reserved.